Hudson, WI: On the heels of their recent merger with Great Northern Bank, First American Bank is going live with EZswitch® G4 and First Data STAR EFT network. The merger of the two institutions has tripled the banks lending power and allowed for faster adoption of new financial and electronic banking technologies to better serve their customers.
With phase I of the installation complete, the bank is live with EZswitch® G4 and the STAR network. The next phase of this project will be going live with the web-based apps and CSFi’s proprietary real-time card maintenance (RTCM) solution.
The new system now operates in a virtual VMware ESXi environment, reducing necessary hardware investment as well as providing increased security, system redundancy and disaster recovery capabilities.
Once the implementation of EZswitch® G4 with RTCM (deploying our new First Data STAR RTCM interface) is complete, the bank will benefit from the ability to instantly access debit information based on real-time card activity including:
- Current account activity and balances
- Account transfers
- Interchange fee generation
- Effectiveness of rewards and loyalty programs
- Debit card activations
- Changes in personal cardholder preferences
- Suspicious or fraudulent activity and more
EZswitch G4 offers web-based apps for an end-to-end debit card management solution. The real-time tools incorporated into the system enable easy and instant identification of current trends in card usage, key to maintaining peak operational efficiency and realizing the full potential of their debit programs. The ability to quickly leverage emerging trends increases revenues, speeds resolution of transactional disputes and enhances the overall cardholder experience.