Great Bend, KS: Addressing the need for real-time management capability for their debit card programs, American State Bank and Peoples Exchange Bank (Belleville, KS) have implemented CSFi’s proprietary Real-time Card Maintenance solution, which sends cardholder updates in real-time to the STAR EFT network.
With their recent update to EZswitch® G4, both banks now benefit from the ability to instantly access debit information based on real-time card activity including:
- Current account activity and balances
- Account transfers
- Interchange fee generation
- Effectiveness of rewards and loyalty programs
- Debit card activations
- Changes in personal cardholder preferences
- Suspicious or fraudulent activity and more
EZswitch® G4 offers web-based apps for an end-to-end debit card management solution. The real-time based tools incorporated in the system enable easy and instant identification of current trends in card usage, key to maintaining peak operational efficiency and realizing the full potential of their debit programs. The ability to quickly leverage emerging trends increases card based revenues, speeds resolution of transactional disputes and enhances the overall cardholder experience.
In the past, both banks relied upon sending batch files at the end of the day to update the card record kept on the EFT network.
Now, with implementation of the CSFi Real-time Card Maintenance feature, any changes to a card record performed from the banks’ core system (Fiserv Precision) instantly flow to CSFi’s EZswitch software and on to their First Data STAR network.